Arthur Blank's AMBSE leads Pro Shop's $24M Series B
New backers Causeway Media Partners and Ares Sports, Media and Entertainment funds joined returning investors including PGA Tour.
At a glance
Pro Shop announced on Oct. 5, 2026, the closing of a $24 million Series B led by Arthur M. Blank Sports and Entertainment.
New investors Causeway Media Partners and Ares Sports, Media and Entertainment funds joined the round, alongside returning backers PGA Tour, Powerhouse Capital and Phoenix Capital Ventures, according to the announcement.
The Ponte Vedra Beach, Fla., company said the capital will fund digital media and original programming, live events and competition formats, its owned media brands and commerce businesses, and acquisitions and partnerships.
Pro Shop announced on Oct. 5, 2026, the closing of a $24 million Series B led by Arthur M. Blank Sports and Entertainment. Sports Business Journal's headline describes that group as Arthur Blank's family office.
New investors Causeway Media Partners and Ares Sports, Media and Entertainment funds joined the round, alongside returning backers PGA Tour, Powerhouse Capital and Phoenix Capital Ventures, according to the announcement.
The Ponte Vedra Beach, Fla., company said the capital will fund digital media and original programming, live events and competition formats, its owned media brands and commerce businesses, and acquisitions and partnerships.
Pro Shop said it reaches more than 35 million unique users and has doubled revenue year over year.
Troy Rice, chief executive of PGA TOUR Superstore, an Arthur M. Blank Sports and Entertainment company, joins Pro Shop's board as part of the lead investment.
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