Verlinvest and Family Trust Investor pool bouldering chains into 39-gym alliance
The investors did not buy each other out, combining five European brands with more than 40,000 members.
At a glance
The investors did not buy each other out, combining five European brands with more than 40,000 members.
Verlinvest and Munich-based Family Trust Investor have combined five European bouldering brands into The International Bouldering Alliance, a 39-gym platform across four countries, familyofficehub.io reported on Oct.
The alliance brings together more than 40,000 members and over 3.4 million visits a year, the report said.
Verlinvest and Munich-based Family Trust Investor have combined five European bouldering brands into The International Bouldering Alliance, a 39-gym platform across four countries, familyofficehub.io reported on Oct. 8.
Neither investor bought the other out; they pooled holdings into a single alliance, according to the report. Verlinvest contributed The Climbing Hangar in the United Kingdom and Boulders in Denmark, while Family Trust Investor contributed three German-speaking brands.
The alliance brings together more than 40,000 members and over 3.4 million visits a year, the report said. Verlinvest describes the alliance as the largest bouldering platform in the world by number of sites.
Boulders was founded in Copenhagen in 2009 and had ten sites across Copenhagen, Aarhus, Odense and Aalborg when Verlinvest acquired a majority stake, according to Verlinvest's earlier post cited in the report. Boulders and The Climbing Hangar together have 21 sites, and the new alliance roughly doubles that footprint, implying the three German-speaking chains account for roughly 18 of the 39 gyms.
The report did not disclose financial terms, ownership percentages or the governance split between the two investors.
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